How Chatbots' Anthropomorphism Affects User Satisfaction: The Mediating Role of Perceived Warmth and Competence

Tianqi Zheng, Xingyu Duan, Kang Zhang, Xiangcheng Yang, Yi Jiang. How Chatbots' Anthropomorphism Affects User Satisfaction: The Mediating Role of Perceived Warmth and Competence. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II. Volume 481 of Lecture Notes in Business Information Processing, pages 96-107, Springer, 2023. [doi]

Abstract

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