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| 0 | -- | 0 | Frank M. Bass, Kent Gordon, Teresa L. Ferguson, Mary Lou Githens. DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch |
| 0 | -- | 0 | Gary L. Lilien, Arvind Rangaswamy. The Marketing Engineering Imperative: Introduction to the Special Issue |
| 0 | -- | 0 | Leonard M. Lodish. Building Marketing Models that Make Money |
| 0 | -- | 0 | Peter S. Fader, Bruce G. S. Hardie. Forecasting Repeat Sales at CDNOW: A Case Study |
| 0 | -- | 0 | Jehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga. Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors |
| 0 | -- | 0 | Murali K. Mantrala, Surya Rao. A Decision-Support System that Helps Retailers Decide Order Quantities and Markdowns for Fashion Goods |
| 0 | -- | 0 | Paul E. Green 0001, Abba M. Krieger, Yoram Wind. Thirty Years of Conjoint Analysis: Reflections and Prospects |
| 0 | -- | 0 | Berend Wierenga, Gerrit H. van Bruggen. Developing a Customized Decision-Support System for Brand Managers |
| 0 | -- | 0 | Dennis Gensch. A Marketing-Decision-Support Model for Evaluating and Selecting Concepts for New Products |