Journal: Marketing Science

Volume 27, Issue 5

755 -- 763Birger Wernerfelt. Class Pricing
764 -- 778Zsolt Katona, Miklos Sarvary. Network Formation and the Structure of the Commercial World Wide Web
779 -- 795Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang. A Price Discrimination Model of Trade Promotions
796 -- 810Marshall Freimer, Dan Horsky. Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions?
811 -- 828Paul B. Ellickson, Sanjog Misra. Supermarket Pricing Strategies
829 -- 843David A. Schweidel, Peter S. Fader, Eric T. Bradlow. A Bivariate Timing Model of Customer Acquisition and Retention
844 -- 860Deepa Chandrasekaran, Gerard J. Tellis. Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
861 -- 885Song Yao, Carl F. Mela. Online Auction Demand
886 -- 902Rajdeep Grewal, Murali Chandrashekaran, F. Robert Dwyer. Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
903 -- 921Wilfred Amaldoss, James R. Bettman, John W. Payne. Findings - Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance
922 -- 931Ralf van der Lans, Rik Pieters, Michel Wedel. Research Note - Competitive Brand Salience
932 -- 942Wilfred Amaldoss, Sanjay Jain. Research Note - Trading Up: A Strategic Analysis of Reference Group Effects