| 1 | -- | 19 | Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, Z. John Zhang. A Theory of Combative Advertising |
| 20 | -- | 35 | David Godes, Elie Ofek, Miklos Sarvary. Content vs. Advertising: The Impact of Competition on Media Firm Strategy |
| 36 | -- | 51 | Ashish Sood, Gareth M. James, Gerard J. Tellis. Functional Regression: A New Model for Predicting Market Penetration of New Products |
| 52 | -- | 68 | Tuck Siong Chung, Roland T. Rust, Michel Wedel. My Mobile Music: An Adaptive Personalization System for Digital Audio Players |
| 69 | -- | 86 | Avi Goldfarb, Qiang Lu, Sridhar Moorthy. Measuring Brand Value in an Equilibrium Framework |
| 87 | -- | 98 | Maarten C. W. Janssen, Marielle C. Non. Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy |
| 99 | -- | 121 | Junhong Chu, Pradeep Chintagunta. Quantifying the Economic Value of Warranties in the U.S. Server Market |
| 122 | -- | 135 | Jie Yu, Peter Goos, Martina Vandebroek. Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity |
| 136 | -- | 147 | Ikuo Ishibashi, Noriaki Matsushima. The Existence of Low-End Firms May Help High-End Firms |
| 148 | -- | 165 | Xueming Luo. Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices |
| 166 | -- | 179 | Peter N. Golder, Rachel Shacham, Debanjan Mitra. Findings - Innovations Origins: When, By Whom, and How Are Radical Innovations Developed? |
| 180 | -- | 192 | Ramanathan Subramaniam, Esther Gal-Or. Research Note - Quantity Discounts in Differentiated Consumer Product Markets |