| 809 | -- | 0 | Eric T. Bradlow. Editorial - Does Everything ::::Not:::: Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd |
| 810 | -- | 819 | Robert Jacobson, Natalie Mizik. The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction |
| 820 | -- | 825 | Claes Fornell, Sunil Mithas, Forrest V. Morgeson III. Commentary - The Economic and Statistical Significance of Stock Returns on Customer Satisfaction |
| 826 | -- | 835 | Christopher Ittner, David Larcker, Daniel Taylor. Commentary - The Stock Market's Pricing of Customer Satisfaction |
| 836 | -- | 845 | Robert Jacobson, Natalie Mizik. Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions |
| 846 | -- | 867 | Brett R. Gordon. A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry |
| 868 | -- | 886 | A. Yesim Orhun. Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences |
| 887 | -- | 900 | Nan Xia, S. Rajagopalan. Standard vs. Custom Products: Variety, Lead Time, and Price Competition |
| 901 | -- | 917 | Liang Guo. Service Cancellation and Competitive Refund Policy |
| 918 | -- | 934 | Sreekumar R. Bhaskaran, Stephen M. Gilbert. Implications of Channel Structure for Leasing or Selling Durable Goods |
| 935 | -- | 949 | Xiaojing Yang, Robert E. Smith. Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity |
| 950 | -- | 967 | Raghunath Singh Rao, Om Narasimhan, George John. Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence |
| 968 | -- | 985 | Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan, Bernd H. Schmitt. Cross-National Logo Evaluation Analysis: An Individual-Level Approach |
| 986 | -- | 990 | Eric W. K. Tsang. Commentary - Assumptions, Explanation, and Prediction in Marketing Science: It s the Findings, Stupid, Not the Assumptions |
| 991 | -- | 998 | Steven M. Shugan. Commentary - Relevancy Is Robust Prediction, Not Alleged Realism |
| 999 | -- | 1000 | Eric W. K. Tsang. Rejoinder - Robust Prediction and Unrealistic Assumptions |
| 1001 | -- | 0 | Steven M. Shugan. Rejoinder - Think Theory Testing, Not Realism |
| 1007 | -- | 0 | Peter S. Fader, Russell S. Winer. Call for Papers - Special Issue of ::::Marketing Science:::: on User-Generated Content (UGC): Deadline: January 15, 2010 |