Journal: Marketing Science

Volume 28, Issue 6

1009 -- 1026Fabio Caldieraro, Anne T. Coughlan. Optimal Sales Force Diversification and Group Incentive Payments
1027 -- 1045Sanjay Jain. Self-Control and Optimal Goals: A Theoretical Analysis
1046 -- 1062Ricard Gil, Wesley R. Hartmann. Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
1063 -- 1079Romana Khan, Michael Lewis, Vishal Singh. Dynamic Customer Management and the Value of One-to-One Marketing
1080 -- 1094Xubing Zhang. Retailers Multichannel and Price Advertising Strategies
1095 -- 1111Yupin Yang, Mengze Shi, Avi Goldfarb. Estimating the Value of Brand Alliances in Professional Team Sports
1112 -- 1128Hans Jarle Kind, Tore Nilssen, Lars Sørgard. Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
1129 -- 1143Wei Shi Lim. Overselling in a Competitive Environment: Boon or Bane?
1144 -- 1156Greg Shaffer, Florian Zettelmeyer. Comparative Advertising and In-Store Displays
1157 -- 1163Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang. Is Persuasive Advertising Always Combative in a Distribution Channel?
1167 -- 0Peter S. Fader, Russell S. Winer. Call for Papers - Special Issue of ::::Marketing Science:::: on User-Generated Content (UGC): Deadline: January 15, 2010

Volume 28, Issue 5

809 -- 0Eric T. Bradlow. Editorial - Does Everything ::::Not:::: Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd
810 -- 819Robert Jacobson, Natalie Mizik. The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction
820 -- 825Claes Fornell, Sunil Mithas, Forrest V. Morgeson III. Commentary - The Economic and Statistical Significance of Stock Returns on Customer Satisfaction
826 -- 835Christopher Ittner, David Larcker, Daniel Taylor. Commentary - The Stock Market's Pricing of Customer Satisfaction
836 -- 845Robert Jacobson, Natalie Mizik. Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions
846 -- 867Brett R. Gordon. A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry
868 -- 886A. Yesim Orhun. Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences
887 -- 900Nan Xia, S. Rajagopalan. Standard vs. Custom Products: Variety, Lead Time, and Price Competition
901 -- 917Liang Guo. Service Cancellation and Competitive Refund Policy
918 -- 934Sreekumar R. Bhaskaran, Stephen M. Gilbert. Implications of Channel Structure for Leasing or Selling Durable Goods
935 -- 949Xiaojing Yang, Robert E. Smith. Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity
950 -- 967Raghunath Singh Rao, Om Narasimhan, George John. Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
968 -- 985Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan, Bernd H. Schmitt. Cross-National Logo Evaluation Analysis: An Individual-Level Approach
986 -- 990Eric W. K. Tsang. Commentary - Assumptions, Explanation, and Prediction in Marketing Science: It s the Findings, Stupid, Not the Assumptions
991 -- 998Steven M. Shugan. Commentary - Relevancy Is Robust Prediction, Not Alleged Realism
999 -- 1000Eric W. K. Tsang. Rejoinder - Robust Prediction and Unrealistic Assumptions
1001 -- 0Steven M. Shugan. Rejoinder - Think Theory Testing, Not Realism
1007 -- 0Peter S. Fader, Russell S. Winer. Call for Papers - Special Issue of ::::Marketing Science:::: on User-Generated Content (UGC): Deadline: January 15, 2010

Volume 28, Issue 4

617 -- 619John H. Roberts, Gary L. Lilien. 2007 ISMS Practice Prize Competition - Special Section Introduction
620 -- 636P. K. Kannan, Barbara Kline Pope, Sanjay Jain. Practice Prize Winner - Pricing Digital Content Product Lines: A Model and Application for the National Academies Press
637 -- 644Jie Du, Lili Xie, Stephan Schroeder. Practice Prize Paper - PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution
645 -- 655V. Kumar, Jia-Fan, Rohit Gulati, P. Venkat. Practice Prize Paper - Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
656 -- 673Karsten Hansen, Vishal Singh. Market Structure Across Retail Formats
674 -- 689Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp. A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales
690 -- 708Stefan Stremersch, Aurélie Lemmens. Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
709 -- 720Edward J. Fox, Steven Postrel, John H. Semple. Optimal Category Pricing with Endogenous Store Traffic
721 -- 739David Godes, Dina Mayzlin. Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
740 -- 758Tao Chen, Baohong Sun, Vishal Singh. An Empirical Investigation of the Dynamic Effect of Marlboro s Permanent Pricing Shift
759 -- 781Raj Sethuraman. Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models
782 -- 791Kusum L. Ailawadi, Bari A. Harlam. Findings - Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants
792 -- 801Amiya Basu, Padmal Vitharana. Research Note - Impact of Customer Knowledge Heterogeneity on Bundling Strategy
807 -- 0Peter S. Fader, Russell S. Winer. Call for Papers - Special Issue of ::::Marketing Science:::: on User-Generated Content (UGC): Deadline: January 15, 2010

Volume 28, Issue 3

403 -- 404Eric T. Bradlow, Anne T. Coughlan. Editorial - Analytical Transparency
405 -- 423Eric T. Anderson, Karsten Hansen, Duncan Simester. The Option Value of Returns: Theory and Empirical Evidence
424 -- 441Sridhar Narayanan, Puneet Manchanda. Heterogeneous Learning and the Targeting of Marketing Communication for New Products
442 -- 456Ashish Sood, Gerard J. Tellis. Do Innovations Really Pay Off? Total Stock Market Returns to Innovation
457 -- 471Liang Guo. The Benefits of Downstream Information Acquisition
472 -- 487Wilfred Amaldoss, Chuan He. Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
488 -- 501Liang Guo, Ying Zhao. Voluntary Quality Disclosure and Market Interaction
502 -- 515Dinesh K. Gauri, Janos Gabor Pauler, Minakshi Trivedi. Benchmarking Performance in Retail Chains: An Integrated Approach
516 -- 525P. B. Seetharaman, Hai Che. Price Competition in Markets with Consumer Variety Seeking
526 -- 540S. Hun Seog, Yong J. Hyun. Financing as a Marketing Strategy
541 -- 553Makoto Abe. Counting Your Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
554 -- 0Eric T. Bradlow. Statement from the Editor Regarding Counting Your Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
555 -- 565Andrés Musalem, Yogesh V. Joshi. Research Note - How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
566 -- 572Sam K. Hui, Peter S. Fader, Eric T. Bradlow. Research Note - The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
580 -- 588Anne T. Coughlan, Greg Shaffer. Research Note - Price-Matching Guarantees, Retail Competition, and Product-Line Assortment
589 -- 598Boris Maciejovsky, David V. Budescu, Dan Ariely. Research Note - The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?
599 -- 608Rachel R. Chen, Eitan Gerstner, Yinghui (Catherine) Yang. Research Note - Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone
615 -- 0Peter S. Fader, Russell S. Winer. Call for Papers - Special Issue of ::::Marketing Science:::: on User-Generated Content (UGC): Deadline: January 15, 2010

Volume 28, Issue 2

201 -- 0Eric T. Bradlow. Editorial - Marketing Science and the Financial Crisis
202 -- 223John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun. Website Morphing
224 -- 0Hal R. Varian. Commentary - Discussion of Website Morphing
225 -- 0John C. Gittins. Commentary - Discussion on Website Morphing by Hauser, Urban, Liberali, and Braun
226 -- 0Andrew Gelman. Commentary - Discussion of the Article Website Morphing
227 -- 228John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun. Rejoinder - Response to Comments on Website Morphing
239 -- 250Amit M. Joshi, Dominique M. Hanssens. Movie Advertising and the Stock Market Valuation of Studios: A Case of Great Expectations?
251 -- 263André Bonfrer, Xavier Drèze. Real-Time Evaluation of E-mail Campaign Performance
264 -- 273Ramanathan Subramaniam, R. Venkatesh. Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes
274 -- 292Jacob Goldenberg, Oded Lowengart, Daniel Shapira. Zooming In: Self-Emergence of Movements in New Product Growth
293 -- 308Kenneth C. Wilbur, Yi Zhu. Click Fraud
309 -- 319Anthony J. Dukes, Tansev Geylani, Kannan Srinivasan. Strategic Assortment Reduction by a Dominant Retailer
320 -- 335Sam K. Hui, Peter S. Fader, Eric T. Bradlow. Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
336 -- 355Subramanian Balachander, Axel Stock. Limited Edition Products: When and When Not to Offer Them
356 -- 372Paulo Albuquerque, Bart J. Bronnenberg. Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
373 -- 396Dominique Olié Lauga, Elie Ofek. Market Research and Innovation Strategy in a Duopoly

Volume 28, Issue 1

1 -- 19Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, Z. John Zhang. A Theory of Combative Advertising
20 -- 35David Godes, Elie Ofek, Miklos Sarvary. Content vs. Advertising: The Impact of Competition on Media Firm Strategy
36 -- 51Ashish Sood, Gareth M. James, Gerard J. Tellis. Functional Regression: A New Model for Predicting Market Penetration of New Products
52 -- 68Tuck Siong Chung, Roland T. Rust, Michel Wedel. My Mobile Music: An Adaptive Personalization System for Digital Audio Players
69 -- 86Avi Goldfarb, Qiang Lu, Sridhar Moorthy. Measuring Brand Value in an Equilibrium Framework
87 -- 98Maarten C. W. Janssen, Marielle C. Non. Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy
99 -- 121Junhong Chu, Pradeep Chintagunta. Quantifying the Economic Value of Warranties in the U.S. Server Market
122 -- 135Jie Yu, Peter Goos, Martina Vandebroek. Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity
136 -- 147Ikuo Ishibashi, Noriaki Matsushima. The Existence of Low-End Firms May Help High-End Firms
148 -- 165Xueming Luo. Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices
166 -- 179Peter N. Golder, Rachel Shacham, Debanjan Mitra. Findings - Innovations Origins: When, By Whom, and How Are Radical Innovations Developed?
180 -- 192Ramanathan Subramaniam, Esther Gal-Or. Research Note - Quantity Discounts in Differentiated Consumer Product Markets