| 541 | -- | 0 | Eric T. Bradlow. Editorial - Maximizing Impact via Database Submissions |
| 542 | -- | 544 | John H. Roberts, Gary L. Lilien. 2006 ISMS Practice Prize Competition - Special Section Introduction |
| 545 | -- | 566 | Jorge Silva-Risso, Irina Ionova. Practice Prize Winner - A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers Pricing and Promotions |
| 567 | -- | 584 | Venkatesh Shankar, Pablo Azar, Matthew Fuller. Practice Prize Paper - ::::BRAN*EQT::::: A Multicategory Brand Equity Model and Its Application at Allstate |
| 585 | -- | 599 | V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann. Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value at IBM |
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| 642 | -- | 658 | Esther Gal-Or, Tansev Geylani, Anthony J. Dukes. Information Sharing in a Channel with Partially Informed Retailers |
| 659 | -- | 673 | Norris I. Bruce. Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters |
| 674 | -- | 690 | Scott Fay, Jinhong Xie. Probabilistic Goods: A Creative Way of Selling Products and Services |
| 691 | -- | 698 | Joo Heon Park, Douglas L. MacLachlan. Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method |
| 699 | -- | 716 | William Boulding, Markus Christen. Disentangling Pioneering Cost Advantages and Disadvantages |
| 717 | -- | 729 | Dmitri G. Markovitch, Peter N. Golder. Findings - Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival |
| 730 | -- | 744 | Tansev Geylani, J. Jeffrey Inman, Frenkel Ter Hofstede. Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty |
| 745 | -- | 748 | Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela. Database Paper - The IRI Marketing Data Set |