| 323 | -- | 0 | Eric T. Bradlow. Editorial - The Scientific Process at Its Best |
| 324 | -- | 333 | Jean-Pierre Dubé, Sachin Gupta. Cross-Brand Pass-Through in Supermarket Pricing |
| 334 | -- | 355 | Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan. Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions |
| 356 | -- | 378 | Kenneth C. Wilbur. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets |
| 379 | -- | 397 | Niladri Syam, Partha Krishnamurthy, James D. Hess. ::::That s:::: What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World |
| 398 | -- | 416 | Xinlei (Jack) Chen, George John, Om Narasimhan. Assessing the Consequences of a Channel Switch |
| 417 | -- | 429 | Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi, Maria Ana Vitorino. Category Pricing with State-Dependent Utility |
| 430 | -- | 442 | Vikas Mittal, Lawrence Feick, Feisal Murshed. Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty |
| 443 | -- | 460 | Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, Gary L. Lilien. Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids |
| 461 | -- | 473 | Gérard P. Cachon, Christian Terwiesch, Yi Xu. On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market |
| 474 | -- | 491 | Anocha Aribarg, Neeraj Arora. Research Note - Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit |
| 492 | -- | 500 | Eric T. Anderson, Duncan Simester. Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes |
| 501 | -- | 512 | Juan Feng. Research Note - Optimal Mechanism for Selling a Set of Commonly Ranked Objects |
| 513 | -- | 530 | Chuan He, Johan Marklund, Thomas Vossen. Research Note - Vertical Information Sharing in a Volatile Market |
| 531 | -- | 532 | Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil, Tor Wallin Andreassen. Invited Commentary - Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego |
| 533 | -- | 534 | Neil A. Morgan, Lopo L. Rego. Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net Promoter:::(c)::: Concept of Customer Loyalty? |